Strategies for marketing mix

Discuss the branding, the packaging where applicableand ongoing product or development. Price Price covers the actual amount the end user is expected to pay for a product. Consumer Goods — Items that are used directly by the end user such as food, clothing, cars, etc, Consumer Services — Services that are for the benefit of end users directly such as education, courier services, grooming services, etc.

He has hundreds of citations as per Google Scholar. The promotion of your product or service How do you promote and market your business now or intend to. Promotion tools like advertisements TV, internet: A marketer has to use a combination of these 4P's to develop a profit-yielding strategy.

Required or Not Some are of the school of thought that promotion is not required. Of course, such products will be targeted to the upper class.

How will customers experience it. However, if the service is not good and involves delays, customers will shift loyalty.

The 4 P’s of Marketing – The Marketing Mix strategies

If there is a positive customer value, than a product may be successfully priced higher than its objective monetary value.

But relying on just these can lead to inaccurate assumptions that may not end up delivering results. Marketing mix is nothing but a set of tools used by the marketer to rope in as many customers as possible, so as to gain maximum profits.

Here also, the company can charge a premium price for additional desirable benefits from features. By pricing effectively, you'll also avoid the serious financial consequences that can occur if you price too low not enough profitor too high not enough sales.

The customer can view the product line, place the order and wait for the goods to be delivered, while the marketer need not spend money in opening more brick and mortar stores.

The 4 P’s of Marketing – The Marketing Mix strategies

Early on in the internet era, Dell began providing order status reports and technical support to their customers online. Together, elements in these four categories help develop marketing strategies and tactics. A superior supply chain and innovative manufacturing had an important role to play in this phenomenal success.

This is why when shaping a distribution strategy, input needs to be taken from all other elements of the mix and any considerations need to be addressed or incorporated.

Marketing strategy

Now all intermediaries or the markets they serve will be similar. In another 5 years the sales jumped to million dollars and by the end of they had crossed 25 billion dollars. Do let us know if you liked our article or if you have any questions.

Lost Communication Control — Along with revenue, the message being received by the consumer is also in the hands of the intermediary. Through the use of the right place, a company can increase sales and maintain these over a longer period of time. How is it branded. The customer can view the product line, place the order and wait for the goods to be delivered, while the marketer need not spend money in opening more brick and mortar stores.

Will you reach your audience by advertising online, in the press, on TV, on radio, or on billboards. The product may be sold directly to a consumer, while in other cases it may be sold through intermediaries. Place Are You in the Right Place. People want quality and class as well, for which they are ready to pay more.

It's important to spread the word about such discounts. Access to Fanatically-Verified CMOs, Marketing Directors, Product Management.

Marketing strategies and tactics

As we know the marketing mix (made up of product, price, place and promotion) is the perfect combination of elements you need to get right for effective marketing.

Pricing is one of the most important elements of the marketing mix, as it is the only element of the marketing mix, which generates a turnover for the organisation.

The term “marketing mix” was coined in the early s by Neil Borden in his American Marketing Association presidential address. This is one of the preliminary knowledge every marketer must have and is considered to be the basics of every marketing theory, which emerged henceforth.

The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. The marketing mix helps you define the marketing elements for successfully positioning your market offer.

One of the best known models is the 4Ps of Marketing, which helps you define your marketing options in terms of product, place, price, and promotion. With any of the strategies described above, the marketing team must come together to develop a marketing mix tailored to the needs of each segment being targeted.

This marketing mix is the unique combination of product, promotion, place, and price designed expressly to fit .

Strategies for marketing mix
Rated 4/5 based on 15 review
A Thorough Explanation of the Marketing Mix Strategy